Bread Matters
Why bread?
Bread is a profound symbol in many cultures; yet, it represents a staggering paradox of waste. In Italy, bread is the second most wasted food product in households, with hundreds of thousands of tons discarded annually, representing both a deep cultural disconnect and a significant economic loss. On the global stage, if food waste were a country, it would be the third-largest emitter of greenhouse gases. Bread waste is a major contributor to this crisis, squandering the precious resources of land, water, and energy used in its production. To save our bread is to reclaim our heritage. Consider this your invitation to rediscover the delicious ingenuity of transforming yesterday's loaf into today's supper.
Our Mission
The Save the Crust Campaign, led by the Ministry of Agricultural, Food and Forestry Policies, empowers every household to honor a shared culinary heritage by eliminating bread waste. We champion the timeless wisdom of cucina povera, a meaningful part of Italy's intangible cultural heritage, by providing practical knowledge, inspiring recipes, and a collective pledge to transform every loaf from a staple into a sustainable resource, a promise that no crumb is forgotten and every meal celebrates our history.